SYMBOL MARK
The KCC wordmark is one of the most fundamental elements of the KCC Corporate Identification System (CIS) and represents the company’s image both internally and externally.
The bold red color of the outward-projecting “K” symbolizes KCC’s strong corporate vision and growth potential as an Impact Mark, while the soft and approachable form of the “CC” reflects the Group’s commitment to customer satisfaction and its service-oriented philosophy.
As a general principle, the wordmark should be used based on the original artwork file. When the use of the original file is not feasible due to the characteristics of specific media, it must be applied carefully to prevent any distortion of its form or color.
LOGO TYPE
SIGNATURE
CORPORATE
COLORS
KCC’s corporate colors, together with the wordmark and logotype, are core elements of the KCC Corporate Identification System (CIS) and play an essential role in clearly conveying the company’s visual identity.
The corporate color system consists of primary colors and secondary colors, which should be applied accurately according to the characteristics of each medium.
※ Color Application Guidelines
- CMYK : For general printed materials such as catalogs and brochures
- PANTONE : For large-scale printed materials such as banners and outdoor signage
- RGB : For screen-based media such as web and mobile applications
Automatic color conversion between different color modes may result in color discrepancies; therefore, colors must be applied in accordance with the specified guidelines, taking into account the characteristics of the intended medium.
PRIMARY COLORS
KCC BLUE
KCC RED
SECONDARY COLORS
KCC DARK GRAY
KCC LIGHT GRAY
KCC GOLD
KCC SILVER
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